Your roof is important. It’s what protects your valuables, your home and most importantly, your family, so keeping it in top shape should be a priority. While hiring roofing contractors is not a common expense, when repairs are needed it can be a setback. Luckily, this kind of expense actually adds value to our home. When you think of it as an investment, you begin to understand why hiring only the best roofing contractors is a must. But how do you ensure you hire only trusted and true professionals? Well, for most people personal recommendations are a preferred method; however, when it comes to roofing contractors, this information can be hard to collect. As mentioned, roofing repairs are not a regular occurrence, so your friends and neighbours might not even remember the roofing contractors they hired five years ago. This is where online reviews come in:
Reading Online Reviews
According to BrightLocal’s Local Consumer Review Survey, 88% of consumers said they read reviews to determine the quality of a local business and 72% said positive reviews make them trust a local business more. These numbers may be staggering, but they make sense. You work hard for your money, so ensuring it is spent wisely is important. In addition to providing a collective of referrals, online reviews can help consumers see both sides of a story. Most online review forums allow companies to respond to comments. In some cases this can help consumers understand potential biases or untruthful situations.
Writing Online Reviews
If you often look to reviews for guidance, don’t forget to reciprocate by writing reviews of your own. You don’t have to check in at every restaurant you visit or with company your hire, but if you’ve had a particularly good or bad experience with a company, share it. Your experience could help someone else make an important decision.
What to Remember When Writing Reviews:
1. You don’t have to write an essay, but make sure the post has substance. Instead of stating “great service” explain what they did to make the service great.
2. If you’re describing a bad experience, do not use any defamatory language, profanity, prejudiced comments and/or personal attacks. These comments can be traced back to you and in some cases you can be held liable for defamatory content. Instead, give an unbiased explanation of the situation.
3. Be factual.
Online reviews provide an invaluable source for consumers and can be great referrers for homeowners in particular. When hiring home renovation companies, such as roofing contractors, ensuring quality before purchase is a must!
For more information on hiring roofing contractors, click here